The Canadian Academy of Recording Arts and Sciences (CARAS) announced that legendary Canadian musician Bruce Cockburn is the 2013 JUNO Awards Sustainability Ambassador.
Cockburn’s role will help CARAS and the JUNO Awards raise awareness about reducing their carbon footprint.
"Bruce Cockburn is a tremendous advocate for environmental awareness and conservation, which make him an ideal candidate to be this year's sustainability ambassador," said Chris Topping, Vice President, Events and Special Programming for CARAS and The JUNO Awards. "Through the combination of our initiatives this year we hope to inspire communities, artists, industry representatives, and others to take action today."
Born in Ottawa, Cockburn, 67, has always raised awareness on many issues throughout his musical career. He continues to protest against unsustainable logging, pollution, native rights, Third World Debt and land mines through organizations such as Amnesty International and The David Suzuki Foundation.
“The JUNO Awards are a living example of how the power of music connects us and drives positive change,” said Cockburn. “Each year,
they demonstrate their commitment to sustainability through engaging stakeholders, managing resource consumption and waste,
mitigating climate change impacts, and integrating sustainability into purchasing decisions.”
Cockburn is also one of the JUNO Award Canadian artists profiled in The Power of Music: Sustainability and the JUNOS, which is an
exhibit at the Royal Saskatchewan Museum.
The interactive exhibit, developed in partnership by CARAS and the RSM, highlights the connection between music and sustainability by featuring the music and personal causes of Cockburn, Sarah Harmer, Buffy Sainte-Marie and Neil Young.
CARAS is a not-for-profit organization designed to preserve and enhance the Canadian music and recording industries and to contribute toward higher artistic and industry standards. The main focus of CARAS is the exploration and development of ongoing opportunities to showcase and promote Canadian artists and music through vehicles such as The JUNO Awards.
The 42nd annual JUNO Awards will take place on Sunday, April 21st. For more information, go to www.junoawards.ca or www.carasonline.ca.