Day 2 opened up with a presentation from Tower FM.
TOWER FM was unique in that it Bay Street trader Mike Wekerle as its developer. Robyn Del Unto also spoke (a Canadian artist once profiled as part of Humber’s ongoing Unsigned series)
Mike Wekerle is the mastermind behind this enterprise. So central is he that he noted “the buck stops with him.” The rest of the pitch, was people explaining how Mike Wekerle could lead the station.
Tower FM intends to showcase artists like Blue Rodeo and Kathleen Edwards.
There was an interesting note where one of the presenters claimed that she looked for artist who she could go see “40 to 100” times and not get bored. It just struck me as a very hyperbolic rating system. That said the entire group opened with energy and as one CRTC noted “there were a lot of Type As”. Wekerle claims that “Toronto is his town” and that his station would help expose Canadian artists who get played in the US, but have little support at home, despite “playing to sold out clubs throughout the city everynight.”
I believe this station will end up as a close second of sorts, and Wekerle will begin his radio empire somewhere nearby, before eventually working in this city. I just think it’s a matter of time. You have no idea how bad he wants it, unless you were to witness it today.
This is not a criticism by the way; the man really cares about his community, and is very motivated to do the best work he can. However, I am presenting what I see, and I see a panel, that while impressed with this man, may not be fully cvonvinced.
As one CRTC chairperson said “It’s like you are choosing the London Olympics to make your marathon debut, you have the shoes, you have your trainers, but why should we select you to represent Canada.”
Another great quote from this presentation “You’re hunting squirrels with a bazooka.” Sadly, I regret to inform you that this is as witty as the CRTC got today, however, they did not get any less interesting however:
As up next was
Markham FM
This may be the most agreeable of station propositions so far. I say agreeable because you really cannot disagree with their sentiment: “A relevant media voice that can serve the needs of the community.” Yeah, good luck finding anyone remotely connected to the CRTC who will disagree with that. (Ah CCD anyone?)
Anyway, their proposition is completely focused open locality, and community. They believe that Markham is a community distinct from Toronto and thus needs a distinct radio station. The only Markham media available is a paper that happens at the end of a week, and seems ridiculous when news can be received in seconds around the world.
They intend to cover traffic, and news and the arts of Markham.
The commission wanted to know however, how they would go about doing news in English most of the day, and then switch to Tamil, Farsi, and others.
They explained that they intended to hire on additional producers and third party people.
This lead to the most interesting part of the hearings so far. In discussing how they will work with associate producers through “pre-arranged agreements” the following notion was quipped:
The CRTC accused 105.1 FM of trying to act like “the quasi Markham CRTC.”
The applicant than responded with “YES.”
To which the audience replied “OHHHHHHHH”.
Sometimes I think they should just make a radio station that is just about people applying for licenses to the CRTC. There is a colourful cast of characters who produce audio gold.
In short, it appears to definitely fill a need. The CRTC just appears to be a little apprehensive over the logistics of running it. But you really can’t argue with the reasoning behind it. Why wouldn’t people in Markham want to hear about the traffic in Markham, when they never receive it from any other radio stations?
Also Markham is apparently getting a 20 thousand-seat arena that will be the biggest arena built from the ground up in North America.
Then the people from Durham gave their presentation. They came with something different as well. They noted that artists played on Easy Listening 5 years ago, are no longer played at all. They utilized cross-reference charts to indicate that TOP 40 was slowly merging with Adult Contemporary.
So they surmise that with their limited signal length, they can garner the disenfranchised baby boomers who are the only market who are increasing their radio listening habits, by drawing them away from Talk, jazz and classical and other “sophisticated” listening choices, to their own station.
One of the better quotes of the day came from this presentation:
“My new research shows me that young people don’t listen to radio. It doesn’t matter how many there are, if they do not use the medium.”
The group put together a very solid set of orations.
The CRTC’s main sticking point seems to be that The Lake (as Durham hopes to brand their new potential station), may change formats in a frenzied dollar chase. This concerns the CRTC, because they do not regulate genre.
Durham’s response is that they only want (and can only conceivably achieve) a small section of the underserved market in Toronto.
The final group to present was Stan FM. They hoped to make a station that appeals to young people, with only five employees.
I really don’t know how I am going to explain what happened next, so I’m just going to say it. The CRTC absolutely filleted this group. They gouged them over their paper work, claiming their CCD promises were not acceptable. They then went over what they considered a lack of research. “Did you do any work, back of the envelope calculations…” “have you done anything?” Oh it was really uncomfortable. Then they just started raining down on them:
“I don’t know on what basis you think you will acquire a 5 percent tuning share.”
“Your pivets are not on the conservative side.”
“These operating costs are low.”
“You did not file any confirmation of funds to support this station.”
In regards to their CCD contribution : “Do you not see a problem?”
So we finished off the second day, with this really intense display.
I still think they should make a radio show about the CRTC application process. I’ve been riveted the whole time.
Just one fellows opinion.
Judd Buchanan